News articles about Duterte also appear on the first page. Note that his Facebook account currently ranks higher than the Wikipedia page for him. Santiago’s Senate profile page is also included in the top 10.Īll top search results directly refer to the Davao City mayor. Similar to the results for Binay, a Wikipedia page about the senator turns up first, followed by her Twitter account and then her official website. Rounding up first page results are his Facebook page and the official website of the Vice President. Here’s what the basic results showed as of posting time.Īll the top results point to the Vice President, including a Wikipedia page and the latest news about him. Searches for all the candidates except for Binay increased significantly from the previous debate.Īfter getting a glimpse of the amount of searches for each of the candidates, we wondered what would turn up first if we searched for each of them on Google using their surnames. Roxas was still in the lead, but Santiago ranked second, Poe third, Duterte fourth, and Binay last. Pangasinan presidential debate – April 24, 2016 The rankings were the same for the second debate in Cebu. Roxas was the top searched candidate, followed by Poe, Santiago, Duterte, and then Binay.Ĭebu presidential debate – March 20, 2016 We then checked if there were any changes in the level of interest during the weeks of the presidential debates.Ĭagayan de Oro presidential debate – February 21, 2016 Binay – Ilocos Region, Cordillera Administrative Region, Northern Mindanao.Duterte – Soccsksargen, Eastern Visayas, Caraga.Santiago – Cordillera Administrative Region, Western Visayas, Bicol. Roxas – Eastern Visayas, Soccsksargen, Bicol.Still based on Google Trends, we checked out the top 3 places where interest is coming from for each candidate: Vice President Jejomar Binay is in last place. Liberal Party standard bearer Manuel “Mar” Roxas II is leading the pack, while Senator Grace Poe ranks second. Senator Miriam Defensor Santiago is in third place, closely followed by Davao City Mayor Rodrigo Duterte. We used Google Trends, an online tool that shows the amount of interest, to check who among the 5 presidential hopefuls have drawn the highest level of interest in the Philippines starting January this year. Another reason might be because you want to verify what you saw on social media, watched on TV, or read in the newspapers. It could either be because you’re thinking of voting for that candidate, or it’s also possible that you want to dig up dirt. One has to remember, though, that there are multiple reasons why people search for candidates’ names on Google. SEO entails goal setting, understanding user behavior, and knowing when to complement that behavior with the use of keywords. Getting to number one involves implementing a sound search engine optimization (SEO) strategy. Landing in the top results of Google is no easy task. On Facebook, for example, 20% of the 49 million users in the Philippines are “actively engaged and are sharing their opinions on key election issues.”īut how are the candidates faring on Google – another key player in the online arena? Are they making headway in the world’s biggest search engine as well? Or, in the first place, are they even aware of what turns up when their names are searched? MANILA, Philippines – The presidential candidates in the country’s 2016 elections appear to be making their mark on social media.
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